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Appraisal Sentry

Appraisal Sentry is an online service for validating and authenticating an appraiser’s identity and for ensuring the authenticity of an appraisal report. It is a complete web based solution that does not require special or proprietary software to be downloaded for the service to be used. It will work with any forms-processing software that can produce a PDF. It uses 2-Factor Authentication for ensuring the identity of the appraiser and 2-Level Security for ensuring the validity of the appraisal report. The core technology is based on a patent-pending methodology developed by Appraisal Matrix LLC.

Identity Authentication

Similar to other systems, Appraisal Sentry uses a third-party verification service to validate the identity of the appraiser. These types of services tie into hundreds of national databases in real time to determine the validity of the appraiser’s identity. They first attempt to ascertain who the appraiser is with the initial information that he or she provides – name, address, driver’s license, etc. Then they attempt to validate that the appraiser is who he or she claims to be by asking questions for which only the appraiser knows the correct answer. This is what is known as “out of wallet” information and would be information such as the amount of the appraiser’s monthly mortgage payment or mother’s maiden name. By validating the appraisers’ identity as well as the validity of their appraisal license with the ASC National Registry, there is a very high assurance that the appraiser is who they claim to be. This information is encrypted into an Identity Authentication file, which requires a PIN for the information to be validated, similar to the process of using an ATM card. But, authenticating the appraiser is not enough. The appraiser’s identity must be connected with the appraisal report. This is where the patent-pending technology of Appraisal Matrix comes into play.

Appraisal Sentry Identification Authentication

Appraisal Sentry services incorporate a high level of authentication security, referred to as 2-Factor Authentication.
While 1-Factor Authentication is based on something that you know, such as a password, it is considered a lower level of authentication and is used in areas where the risk or consequence of fraud is low.
2-Factor Authentication, however, is based on something that you know and something that you have. For someone to impersonate you, the thief would have to know that “something” and steal that “something” that you have. This is considered to be very good authentication. An example of this is the process you go through to get money from an ATM. You insert your ATM card (something you have) and then you enter the PIN (something you know).

Appraisal Matrix Technology

Some security systems will combine identity and appraisal data and images such as a person’s signature into another image to produce a composite image. Unfortunately, as we all know, it is very easy to alter an image using any one of the thousands of image-editing programs freely available. Appraisal Sentry uses patented technology from Appraisal Matrix to encrypt and encode this data into a Data Matrix that is tamper proof. A Data Matrix is a 2-D bar code that can store data in a redundant form such that even if up to 40% of the matrix is destroyed or altered, the original data can still be retrieved.1

Data Matrix
A data matrix is a secure, portable database of information that can be digital or paper based. This versatility is what makes this technology so powerful in preventing fraud. To see this technology at work, all you have to do is look at your mail. Every letter that has metered postage uses data matrix technology to prevent postage fraud. In the image, the square with all the little dots is the data matrix. That matrix of dots stores all the information about the postage for this letter. Zip code it was mailed from, date, amount of postage, meter machine identification, etc. is all stored in the matrix. If you tried to commit postage fraud by changing the postage amount, you would also have to change the data matrix, which is next to impossible. Data matrix technology has been applied to the appraisal industry in a similar manner. If you want to change the value of the appraisal or the identity of the appraiser, you have to change the data matrix. As with the metered postage, that is next to impossible to do. This is why data matrixes are call “secure, portable databases”. They contain all the pertinent information about a document in a secure, tamper-proof fashion right on the document. So if there is any question about the authenticity of the document, it can be immediately validated or repudiated.

1. Appraisal Institute Appraisal Fraud Article